Impact of Colors in Advertisements

Impact of Colors in Advertisements

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

Leave your thoughts and COMMENTS below!

If you got entertainment and/or value from this article, did you know that you can make some serious money by sharing information just like this? And wouldn’t it be nice to have some extra money to buy gifts for family and friends?

So instead of trying to SAVE money, take a look at how you can MAKE MONEY!

Click here and see what all the buzz is about! 

Impact of Colors in Advertisements

subscribe to our blog

Written by

Hi, my name is Tracy DiSorbo, a mother of three, (2 boys and 1 girl). Like so many people, I grew tired of worrying how the bills would get paid every month. I got tired of working a job I did not enjoy. I knew would never create the life I wanted and deserved if I continued this path. So I decided to do something about it. Believe it or not, the decision alone did wonders for me. It gave me a feeling of control and hope that I never felt before! Working from home has been an absolute blessing. It's taught me how to work smarter, rather than work harder. It's helping me make extra money, and at the same time create more time to enjoy it. Working from home provides me with the opportunity to meet people just like me, and help them create the life and lifestyle they dream about. If you are friendly and have a goal in mind, I'd love to work with you. In fact, there's a team of people behind me that devote every day of their lives to helping good people succeed with this incredible opportunity. Whether you have a lot of experience or none at all… a lot of time to invest or just a little… it's all good! Our company, our team, and our proven online system work with what you've got - and help you bring about the results you're looking for. If you have any questions, contact me! If you have any concerns, let me know! If you're ready to go, I'm right there with you! I'm also living proof that working from home can change your life for the better! Get your own Viral Blogging System here, comes with all kinds of training videos too! You can make up to $125 monthly residual income per customer, and up to $3000 commission on one product. Since I joined and got my Viral Blogging Platform, along with the other training videos and audios I have become a better work from home entrepreneur and online marketer using training videos, and its been an amazing journey. To get your own pre built Viral Blogging System Click Here These are not your get rich quick schemes, these take dedicated everyday work. Join my team today.

No Comments Yet.

Leave a Reply

Message



Time limit is exhausted. Please reload CAPTCHA.