CPA, SEO, PPC, PFI, CPC, ETC – Marketing Acronyms can be confusing

The Internet is full of acronyms so don’t feel alone if you don’t know them all. I’ll try to add enough of them here that you can use it as a guide. I hope this list helps.

CJ – Commission Junction – A place to choose several affiliates you want to promote and manage them all in just one place.

CPA – Cost Per Action – (Also known as CPC, Cost Per Conversion or PPA, Pay Per Action) – Advertisers like CPA because the people you send to them have to do something when they get to the advertisers website like fill out a form, give their name and email address or subscribe to something. You only get paid if the visitors you send to them perform the specified action.

CPC – Cost Per Click – This pays you when someone clicks on the banner or ad in your web page. usually a small amount that varies based on keywords or even who the advertiser is and what they’re willing to pay. The ad is displayed on your website or blog, but they only pay you if someone clicks the ad.

CPI – Cost Per Impression – This ad is placed on your website or blog and you get paid for the number of people who see the ad whether they click on it or not. It can also apply to Cost Per Install. For instance, the advertiser wants users to download and install a toolbar in their browser. You get paid for each person you send to the advertiser’s website that actually downloads and installs the toolbar. Cost Per Install can also be called Cost Per Action as discussed above.

PPI – Pay Per Impression – See above, CPI, Cost Per Impression.

PPI – Pay Per Install – Same as CPI, Cost Per Install above and also falls under CPA, Cost Per Action.

CPL – ┬áCost Per Lead – Another one easy to confuse with CPA above. You get paid when the person you send to the advertiser’s website that becomes a lead, usually by filling out a form.

PPL – Pay Per Lead – Another way of saying CPL, Cost Per Lead above. Can also fall under CPA, Cost Per Action.

CPM – Cost Per Thousand Impressions – M is the Roman Numeral for 1000. An advertiser might be charged a cost per 1000 impressions, that many times their ad was displayed on your website.

PPM – Pay Per 1000 Impressions – PPT is also used by some – Pay Per Thousand – Just a different ways of saying CPM, Cost per 1000 Impressions above

CPS – Cost Per Sale – This can differ from commission that is based on a percentage. In other words, the advertiser might pay you x dollars for every sale no matter the price of the item purchased.

PPS – Pay Per Sale – A different way to say CPS, Cost Per Sale above

EPC – Earnings Per Click – This is provided to you by some affiliates or affiliate networks specific to an affiliate program you are thinking of promoting. It’s the average people have earned for each click of the affiliate’s ad.

IBL – Inbound Link – A factor in Search Engine Optimization is one-way-inbound links. That means someone links to your website, but you don’t link to them. Reciprocal links are when you link to them as well. Either one of those is defined as an inbound link, but one-way inbound links are way more valuable to you.

OBL – Outbound Link – This is where you link to someone else, whether they link back to you or not. The number of outbound links in your website or blog make a difference. You want to avoid becoming a “link farm”, where most of your website is dedicated to linking to other people’s websites. Search engines will penalize websites with poor organic results or rankings if they determine your website is a link farm.

PFI – Pay For Inclusion – This is where a search engine or web directory charges you to include your website in their search results or directory listings.

PFP – Pay For Performance and PPA – Pay Per Action – Scroll up to CPA, Cost Per Action. it’s the same.

PPC – Pay Per Click – The same as CPC, Cost Per Click from above – If you’re the advertiser or affiliate, you pay for each click of the ad. CPC is the term usually associated with placing an ad on someone’s website while PPC is the term we use for ads in search engines like Google, Bing or Yahoo. However, there are other PPC programs out there not associated with search engines. As someone promoting an affiliate program, you might use PPC to drive traffic to your website while being paid by an affiliate who pays using CPC. Confused yet?

PR – Page Rank – Google ranks web pages 1-10 based on a lot of factors that imply quality, the number of websites linking to it and other factors. It doesn’t appear to affect search engine rankings at all, so I mostly ignore it.

PV – Page View – The number of times your web page was viewed, but this isn’t the same as the number of unique visitors. If someone returns to your web page or hits refresh, the number of page views will go up, so the number page views isn’t that important, unless you’re being paid for impressions.

ROI – Return On Investment – If you learn no other acronym, learn this one and how to calculate it. This means the amount of money and time, because time is money, you spend promoting an affiliate, product or service versus how much income it brought in. This is how you determine whether a particular promotion is worth the investment or not.

SE – Search Engine

SEM – Search Engine Marketing – Different people in the Search Engine Optimization industry give some of these terms different definitions. My definition of SEM includes PPC, Pay Per Click Advertising and other things you do to improve your search engine rankings on the results page, not including what you do on your website, just what you do off-site, like link building.

SEO – Search Engine Optimization – Again, opinions and definitions vary. My definition of SEO is the opposite of SEM. It’s what you do on your website to rank better in search engines.

SERP – Search Engine Results Page – This is when you type a phrase into a search engine and it produces a page of results. So when someone talks about your position in the SERPs, they’re talking about where your website appears on those results pages.

SI -Supplemental Index – Google uses this to limit the number of search results for one particular website. Your main page might rank and not be in the supplemental index, but many pages in your website or blog posts may end up there. If a page suddenly loses a lot of inbound links, if you used duplicate content on a page or redirected a page, it may end up there. There are other ways for a page to end up in the supplemental results due to no fault of your own. These pages are not crawled as often and show up only after regular search results for a phrase.

SWL – Site Wide Link – Any link that appears on every page in your website.

I’ll end it there and maybe add some more at another time. If you have suggestions that should be added to the list or acronyms you don’t know the meaning of, feel free to comment and help me build the list.

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I LOVE working from home, specially blogging to earn extra income from home, working from home has allowed me extra free time to do the things I love most. I enjoy spending lots of FREE time with my family!!! Also traveling the world, going to concerts, reading, riding horses, riding quads. Not having your typical 9-5 job allows the freedom to do whatever you want whenever you want. Life is short, make it the best you possibly can for you and the ones you love.

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