Ezine Advertising: Short Term (part 2/2)

Types of Ezine And Newsletter Advertissements :

The formats you’ll typically come across include the following :

1) Solo Ads – A solo ad is sent separately from the regular ezine or newletter. You can think of this type of this type of advertisement as similar to sending a promotional e-mail to your own list.

The benefit to running a solo ad is that you have more space (i.e. ‘words’) to describe your offer, and you have no competing advertising or content.

As you might imagine, though, solo ads are often the most expensive type of ezine ads. Competition for solo ad placement is generally fierce.

2) Mini-Ads Within the Ezine – The remaining formats are alike, and only differ in terms of their placement. It depends on how many advertisements the publisher is willing to run per issue.

Publishers who run, say, 3 advertisements per issue will break pricing down by ad palcement.

For example, you’ll find different prices based on whether you want your ad to run near the top/beginning of the newsletter, the middle or the bottom.

Writing Ezine Ads:

Each publisher may have certain requirements or guidelines you must follow, so you’ll want to check that first. However, the formats for both types of ads (solo and mini) are basically standardized.

Mini-Ads are similare to pay-per-click ads in terms of space. It’s just like writing a little classified advertisement, usually no more than 100 words:

–  Mini-Ad Example Tired of feeling ‘tired’ in the morning? Discover how you can wake up refreshed each day,even on 6 hours of sleep. Guaranteed!  http://www.yourlink.com  –

Solo Ads will allow you more space, but there will usually be a limit on length, e.g., no more than 500 words or so.

When creating this type of ad you need to keep in mind the reputation and trust that your publisher has built with his/her subscribers.

Also, undertand that you are a relative stranger to these subscribers.

You need to help them “make a connection”, so to speak , by aligning yourself with what’s already ‘familiar’ to them.

Let me provide with you a sample ad to illustrate how this can be done…

Solo Ad Example

Dear ‘First Name’,

As a subscriber to (Name of Ezine or Newsletter you are advertising in), I know you expect to receive only the most high-quality, cutting edge information about (niche topic).

That’s why I’m writing to you today.

My name is (your name) and I have some very important and exciting information to share with you today about how you can (‘solve’, ‘create’, ‘learn’, ‘succeed’, etc. something related to the niche topic or problem).

etc.

I’m keeping the example short here because it’s impossible to create a template that’s suitable for every niche.

However, did you notice the most important points?

Right from the verty beginning of the advertisement, I:

-Established/reinforced familiarity by referencing the name of the e-zine/newsletter. -Instroduced myself -Quickly transitioned to the *point* of my e-mail

These factors are key with solo advertising.

You must establish trust and familiartity as quickly as possible, while making sure simultaneously to capture the reader’s interest in what you have to say.

Written by

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