Most people think they know what a blog is, but do you really know? It’s a trick question. No one can say they know all the things a blog can be because the uses for blogs have not all been invented yet. What? Isn’t a blog just sort of a journal? I mean, it can be about any topic, your business, your personal life, your friends, the outdoors, sports, etc., but it’s still just a journal about various topics, right?
Not exactly. While it’s true that most blogs are journals, there are many types of blogs and purposes for those blogs. Let’s start with the obvious ones. Like I mentioned above, a personal journal or diary, a blog about your business, products and services, blogs that give advice like this one, blogs that post humor, marketing blogs, news, politics and more are the norm.
Now, I’ll share some examples of unique uses for blogs that might give you some new ideas to try out.
Let’s say you own a shopping website, an online store you work from home. If you had a real store offline, where people walk into your store, you would likely have a display window out front or at least displays set up to attract attention to particular items you’re pushing harder to sell. Now back to the online store, your blog is that display window. Take a product you want to push and put it into your blog post to display it in your “online store window” each day and post about it.
A blog can also be about a concept, something that attracts people because it is unique or bizarre. Here are some examples of unique or different uses for blogs.
Every Day Carry – People actually post what they carry in their pockets. Sounds strange, right? How could that help my business? The blog gets traffic. While this blog is not monetized, it could be. A blog like this could easily sell ads, promote affiliate programs or help with network marketing, maybe I’ll start a blog about what’s in your closet, or your attic or basement. 🙂
Another marketing idea is to start a blog before you launch your website or new ad campaign. This type of blog is intended to end at some point. The purpose is to generate interest. Years ago, so long I can’t remember the name of the company, but they started putting up billboards all over Houston, Texas that said, “What is “Such and Such” anyway?”. The name of the company wasn’t such and such, but you get the idea. the company had not opened its’ doors yet or launched a new product or anything. They just put that question in everyone’s head for six months, then changed the billboards to announce who they were when they were ready to open.
A blog could just gain the interest of the people you plan to market to without selling anything. Just building up traffic from potential customers for a period of time before you launch your company, offer your services or products or even let on that there will be a company blog or website there. You can either keep the blog or replace it with your website the day you open and have the targeted traffic you need.
Pick your target audience and carve out a niche like they did at The Hairpin, an advice blog for women that’s more like an online magazine than a blog.
Another popular theme for a blog is anything to do with lists. people love lists, whether it’s David Letterman’s top 10 or something like Listverse where readers can post their own lists.
Here’s a cool blog idea, Red Ted Art encourages creativity in children and gets them interested in art. Giving kids a little culture and encouragement will definitely attract parents as well and that’s just good marketing.
Want to attract a target audience and build trust? Then give them information they can’t find anywhere else, like they did over at The Daily Buzz.
Use a blog to write a book. Blogs are set up in such a way as to facilitate writing an entire book, one post or page at a time. Each blog post can be a page of your book. You can use categories for chapters by naming the category whatever you plan to name the chapter. let people watch you write a book. That would be unique.
You could also create your own drama or soap opera that you add to each day and build a loyal following.
The bottom line is to try and find something unique to offer and to add value to the web. If you do that, you’ll find that your blogging will be a lot more than just writing a journal. if you have a unique idea for a blog or a unique blog to share with our readers, post it in comments.